about morecreative
Wilgenweg 12c, 1031 HV Amsterdam, the Netherlands
More Creative was founded by Remco Koenderman and Olga Knijn. As a dynamic team we translate ambitions into strong and powerful concepts, photography, graphic and motion design. We develop identities for several clients - small and local, as well as big and international. Always looking for creative challenges.
recently
NHBNL 2010 kicks of
The 'Noord Holland Biennale 2010' press introduction is a fact. A selected group of writers and artists will perform and show their personal visions on the evolving Dutch landscape. The relationship between water and land is the main theme of this bi-annual event. See: www.nhbnl.nl
how about
Tolhuistuin
Tolhuistuin is a great spot in Amsterdam Noord with a variety of expressions this summer. Music, theatre, special evenings. Tolhuistuin was a former garden situated on the Shell terrain. Nowaday Shell has moved to a new place giving full respect to this unique area
Nike Women
Presskits
Within the theme 'Mix and match' the Fall presskit gives the journalists the option to create their own cover - by tearing out the perforated images and placing them into the cover pockets. We took care of the overall design, art direction and product photography. The Holiday presskit is a follow up, with a vacuum-sealed package holding postcards, a sweatband and a book with buttons in the cover.
Vanhier
Corporate identity
A wide range of brand-related items for a financial advisory company. The full range includes design, concepts and photography of all stationary items, advertising campaigns, promotional items and more identity matter.
De Hofstee
Total identity
For a childrens dentist we designed and redesigned several items like stationary, website, animation and brochures. The colorful and so called friendly approach works well in the eyes of the kids.
Zomerhitte
Identity
Developing items for this Dutch movie started with creating recognizable and useful style elements. Before knowing if the movie would be produced, we came up with a typographical logo-style. For the actual movie we've created the (teaser) movie-poster, a range of promotional items, guerilla ideas and the movie intro and credits.
Nike Swim
Catalogue photography
The clean studio imagery is placed in a new context by means of beaming them onto swim related surfaces. It expresses an innovative way of presenting the Nike Swim collection.
Deepdrill Group
Total Identity
This corporate identity has a wide range of items which configures the right industrial character for their supplying to the worldwide drilling operations. The (tri)angle out of the logo has become an important style element.
Kunst en Cultuur Noord Holland
Beloofd Land identity
For the next three years we have been asked to develop the total identity of the art and cultural event Beloofd Land (promised land) in the Wieringermeer. The Wieringermeer was founded in 1927 on an area of reclaimed land and is now developing into a windenergy supply area. The local community will be involved in supporting and developing this project.
Lipid Nutrition
Total Identity
For a nutritional company we developed several promotional items. This contains for example packaging design, concepts for booths, animations, Flash banners and interactive CD-roms. The annual calendar has become a tradition by means of clever concept and corporate design.
Nike Football
Concept and photography Mercurial Vapor
The dripping-paint images of this football boot emphasizes the striking new pink colour - instead of the traditional black. It looks like it has just been painted, with the paint so fresh it's still dripping. Aside from these images, we've also supplied 'clean' product photography to the international press. The photos appeared on the Nike Football website, on the frontpage of The Sun and in a lot of football-related magazines. Purpose was to gain lots of free publicity.
Nike Women
Presskit
Within the theme 'Bold Clash' we did the concepts for book and photoshoot as well as art-direction, design and product photography. The contrasting colours and special techniques makes these presskits really stick out!
Tommy Hilfiger
Several items
We developed a range of PR and marketing related materials for Tommy Hilfiger Europe - like Lookbooks, Shop in Shop guidelines, Lineopenings for PR and Marketing and more...
Nike Pro
Presskit 'Secret Weapon'
This unique black carton CD package contains silk-screen printed typography. A sleeve holds both parts together. In addition to the packaging we have created the design for the interactive screens of the embedded CD-Rom. It shows the same heroic atmosphere as the photography. Simple, clean but still forceful!
Olive & Olives
Photography
Tasty photos of ingredients for a series of olive cans makes them really attractive.
Westfriese Omringdijk
Campaign
For a Dutch region, Westfriesland, we will build a brand campaign for the 'Westfriese Omringdijk'. A traditional dyke that connects numerous villages and cities together. Attractive communication items will be developed to get more exposure to this region for recreational, historical, local and cultural purposes.
Nike Football
Total 90 presskit
The CD package uses similar techniques as the football boot - with for example lasercut and varnished patterns. The interactive screens makes it very attractive and user-friendly to save imagery and language related text files for journalists all over Europe.
