about morecreative
Kraanspoor 38, 1033 SE Amsterdam, +31 20 314 34 34
More Creative was founded by Remco Koenderman and Olga Knijn. As a dynamic team we translate ambitions into strong and powerful concepts, photography, graphic and motion design. We develop identities for several clients - small and local, as well as big and international. Always looking for creative challenges.
recently
New Landscape
Defining planning strategies for transformations in areas due to a changing (agricultural) economy, population growth and a renewed appreciation of the landscape. We designed the identity and website for New Landscape. Website to be launched soon.
how about
Nike+ Fuel
The Nike+ FuelBand is a cool gadget! Using a built-in accelerometer, this innovative device tracks not only your runs but all kinds of activities and then translates these moves into NikeFuel. Only...we have to wait till Feb. 22 before it hits the store.
Nike Women
Presskits
Within the theme 'Mix and match' the Fall presskit gives journalists the chance to create their own cover - by tearing out the perforated images and placing them into the cover pockets. We took care of the overall design, art direction and product photography. The Holiday presskit is a follow up, with a vacuum-sealed package holding postcards, a sweatband and a book with buttons in the cover.
Tommy Hilfiger
Several promotional items
We developed a range of PR and marketing related materials for Tommy Hilfiger Europe - like Lookbooks, Shop in Shop guidelines, Lineopenings for PR and Marketing, product photography and more...
Nike Pro
Presskit 'Secret Weapon'
This unique black carton CD package contains silk-screen printed typography. A sleeve holds both parts together. In addition to the packaging we have created the design for the interactive screens of the embedded CD-Rom. It shows the same heroic atmosphere as the photography. Simple, clean and powerful!
Deepdrill Supply Group
Total Identity
This corporate identity has a wide range of items which configures the right industrial character for their supplying to the worldwide drilling operations. The (tri)angle out of the logo has become an important style element.
Nike Football
Concept and photography Mercurial Vapor
The dripping-paint images of a Mercurial Vapor boot emphasizes the striking new pink colour - instead of the traditional black. It looks like it has just been painted, the paint still dripping. Aside from these images, we've also supplied 'clean' product photography to the international press. The photos appeared on the US Nike Football website, on the frontpage of The Sun and in a lot of football-related magazines. Lots of free publicity.
Olive & Olives
Photography
Tasty photos of ingredients for a series of olive cans makes them really attractive. A wide range of products and flavors is released.
Nike Football
Total 90 presskit
The CD package uses similar techniques as the football boot - with for example lasercut and varnished patterns. The interactive screens makes it very attractive and user-friendly to save imagery and language related text files for journalists all over Europe.
Nike Swim
Catalogue photography
Clean studio imagery is put in a new context by means of beaming images onto swim related surfaces. It expresses an innovative way of presenting the Nike Swim collection. Close to swimming
Vanhier
Corporate identity
A wide range of brand-related items for a dutch financial advisory company Vanhier. This includes design, concepts and photography. The recent campaign for a new product combines print with digital input and a social media campaign.
Nike Women
Presskit
Within the theme 'Bold Clash' we did the concepts for book and photoshoot as well as art-direction, design and product photography. The contrasting colours and special techniques makes these presskits really stick out!
De Hofstee
Total identity
For a childrens dentist we designed and redesigned several items like stationary, website, animation and brochures. The colorful and so called friendly approach works well in the eyes of the kids.
Windenergy
various items
Wind, the new natural energysource is the subject of tomorrows supply of energy. For companies and households. For different companies we've been asked to develop design and artwork. Enjoy the range of items shown to the public during events and workshops.
NHBNL
Identity Noord-Holland Biennal
The identity for the 2010 edition of the Noord Holland Biennal is a fact. We designed a series of carriers digital and in print that created an impression of the event taking place from September till October 17. A true and honest way of presenting art and its performers to the public.
Zomerhitte
Identity
Developing items for this Dutch movie started with creating recognizable and useful style elements. Before knowing if the movie would be produced, we came up with a typographical logo-style. For the actual movie we've created the (teaser) movie-poster, a range of promotional items, guerilla ideas and the movie intro and credits.
Westfriese Omringdijk
Campaign
For a Dutch region, Westfriesland, we will build a brand campaign for the 'Westfriese Omringdijk'. A traditional dyke that connects numerous villages and cities together. Attractive communication items will be developed to get more exposure to this region for recreational, historical, local and cultural purposes.
CBK Amsterdam
all kinds of materials
For CBK Amsterdam, gallery and lending of art we are developing all kinds of materials to promote the organisation which has a lot of activities, exhibitions and workshops. The new website will be launched soon in the same style and recognizable artwork. More info and art on www.cbkamsterdam.nl
Herbestemming
identity
Giving old buildings a new purpose or dimension, that is what this case is all about. To inform locals and create an environment that will spot those possible buildings and define the new destination is somethig that will be generatet in the years to come. A short list of selected buildings is already 'under construction'.
Gouda Vuurvast
stepstones
In cooperation with artist Ben Raaijman a series of 100 stepstones have been developed for the city of Gouda. Artwork in line art was provided for this special project spreading these stones into the city center, celebrating a special occasion.
Onze dijken
identity
The history of severval dikes in the Netherlands is so interesting that the province of North Holland suggested a exhibition in combination with guided tours. Around 600 people in oen weekend visited this amazing event and made them part of the old stories of locals that need to trust on the dikes to protect their land and property. Unique!
Verhalenpaviljoen
editon 2011
Artwork and logo for the second edition of Verhalenpaviljoen, called coastal theme was developed by us. A diversity of products, branded with a strong logo created six episodes of stories along the Dutch coast.
Beloofd Land
total identity
For the years to come we have been asked to develop a total identity for the art and cultural event Beloofd Land (promised land) in the Wieringermeer. The Wieringermeer was founded in 1927 on an area of reclaimed land and is now developing into a windenergy supply area. The local community will be involved in supporting and developing this cultural project.
GGZ Ingeest
designgrid
GGZ Ingeest, a organization that helps people with mental disorder, does various artprojects with artists. We've developed a designgrid to be used for series of booklets or other foldouts.
Nudge
sustainable campagnes
Nudge is a sustainable organisation with ideas for both consumers and companies. Two major campaigns of them are Holywarming ( how to warm a church environmentally friendly ) and
'zonnekracht' (solarpower) to promote this natural source. All futureprooof.
